Celebrities in ads

Ad campaign created  by a "celebrity" who did make "films" so .... 


Absolut became an iconic bottle when it piqued the interest of Andy Warhol, who created Absolut's famous print campaign in 1986. According to the Absolut Book: The Absolut Vodka Advertising Story, the campaign began when:

“Over dinner one night, Warhol tells Michel [Roux] that he’s enthralled by the artfulness of the Absolut bottle. He reminds him that while he doesn’t drink alcohol, he sometimes uses Absolut as a perfume . . . Warhol proposes painting his own interpretation of the Absolut Vodka bottle . . . When Warhol was finished, [Roux] loved it and thought it would make a great Absolut ad.”

After the campaign, the brand collaborated with various artists who depicted Absolut bottles in unique and creative ways. The print campaign became so successful that the brand launched 1,500 separate ads over the course of 25 years!

Before the campaign, Absolut had 2.5% of the vodka market and sold 10,000 cases. After the campaign ended in the late 2000s, Absolut imported 4.5 million cases per year and had 50% of all imported vodka in the US.

So, what's the moral of the story?

Differentiate your product's presentation in a variety of ways and create a product that feels unique and one of a kind. By doing so you'll be tugging on people's scarcity mindsets, the results may just surprise you.

I saw this ad in Playboy magazine.

This one was mentioned by Olivier's widow in THE LAST ACTION HERO as one of the many "in-jokes"!